Ad Films, Campaign Building
Music Magic Hai
Project
Ad Films for Spotify
Client
Spotify at Leo Burnett
Team
Alisha Sharma
Sakhi Shah
Krupa Mehta
Prachi Sharma
Nikhil Lotankar
Mohit Rao
Overview
Approach
This was a very interesting brief because we could personify the feature to say that it knows you the best, we could make it the voice of God, we could pit the feature against friends who claim to know you the best. Since no two people have the same Mix, is it a way to differentiate identical twins?We started by brainstorming whacky ideas, funny scripts and then realised that all our thoughts could be bucketed in three routes so we did so and finalised one that we shot.
The Ad Films
Route 3 Same Life, Different Experiences
We experience universal things differently too, love, sadness, joy, peace so why should we have the same track for every feeling? This route explained the purpose of MIX the best. To you joy could mean a cupcake to another has to be an entire bakery. We brainstormed a lot of feelings and situations and thought of two very opposite versions of it. Finally, we locked the genres that are most used by the audience namely- midnight(sleep), love and study.
The screen divide becomes a tool to say that even if everything is same, your mix won't be same.
The films:
Study
