Ad Film
Uninterrupted Moments
Project
Campaign for Spotify Premium
Client
Spotify
Team
Alisha Sharma
Sakhi Shah
Krupa Mehta
Prachi Sharma
Nikhil Lotankar
Aakash
Overview
Approach
As an enthusiast about mathematics and physics, the dynamism of Mobius strip really resonated with the concept of thinking consumer first and being on one side. More so, the philosophical principles to a Mobius extend to the eternity, circularity and recycling which resonate with Mobius Strip.
As it is a very fluid shape which has many forms, literal and symbolic, we explored many shapes that it could take to balance its paper based moving shape and the structural geometry we needed. The three dimensionality of the logo came from the three shades of purple as it was important to show the paper has taken a twist and stuck on the two sides.
The campaign took many iterations, one being that Premium is the sweetest thing to gift as music is the heart of all sweet things; two being literal time travel to your fondest memory of the song; third being how an on looker always realises that the moment is special and doesn't interrupt it, here the on looker is a physical form of an ad interruption that occurs on the freemium version. There were many more stories within these discovered nuances, some are illustrated here.
The films
